The Power of Animated Explainer Videos
7 Reasons Why They’re a Game-Changer for Companies and Nonprofits
Here’s the situation: you need people to understand what you do, how you do it and why you’re unique.
But the noise on the internet is loud making capturing and retaining audience attention more challenging than ever.
Enter animated explainer videos – a dynamic and engaging tool that has become a game-changer for companies and nonprofits alike.
Simplicity in Communication: Animated explainer videos simplify complex concepts and messages into easily digestible visuals and narratives. Whether you're breaking down a product, service, or cause, these videos make your message clear, concise, and memorable.
Increased Engagement: Text plus visuals is captivating (and fun). According to Hubspot, "Research has determined that the human brain processes visuals 60,000 times faster than text."
Versatility Across Platforms: Animated explainer videos can be shared across various platforms, including websites, social media, email campaigns, and presentations…make them both vertical and horizontal and you’ll meet the needs of your phone and desktop users.
Brand Personality and Storytelling: Animation allows organizations to infuse their brand personality into their videos through unique characters, colors, and visuals. Your compelling story will connect you to your audience on a deeper emotional level, fostering trust, empathy, and loyalty.
Improved Conversion Rates: Hubspot says, "30% of the top landing pages incorporate video, and embedding relevant video content on a landing page has been found to increase conversions by as much as 86%."
Cost-Effectiveness: Compared to live-action videos, animated explainer videos are more cost-effective and they're easy to update!
Accessibility and Inclusivity: Animated explainer videos have the advantage of being accessible to a broader audience, including those with visual or hearing impairments. By incorporating subtitles, captions, and descriptive audio, organizations can ensure that their message reaches everyone, regardless of their abilities.
Animated explainer videos offer a powerful means of communication for companies and nonprofits seeking to engage, educate, and inspire their audience.
Harness your story, create an animated explainer video to leave a lasting impression and drive meaningful action for your organization.
Learn my process for creating an animated explainer video here.