Strategic Design

I will be given text like this:

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Modern strategy – we intentionally chose modern strategy so it would separate strategy from planning, which is often associated in our industry. Many orgs will conduct strategic planning exercises, but, if it’s not modern, if it’s not focused on aligning technology deployment and the operations needed to support it, what’s the point? It’s perpetuating the same old mediocrity that will prevent growth, community engagement, i.e. relevance. A modern strategy is focused on how an FI’s existing or incoming technology can be deployed, and current operations transformed, in order to relevantly engage their membership and local community. i.e. through relevant products and services that meet modern community member needs, expectations, and demands.

Consumer Gravitation – This is our product that is comprised of three portals, New Consumer, New Loan, New Account, allowing end users the ability utilize a frictionless digital interaction to establish membership with the CU, apply for a loan, open a checking account, etc. It’s what draws consumers toward the CU, so they can further establish their orbit around the CU’s center of gravity (i.e. their mass of relevance)

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The goal for each of these products, with the appropriate balance and execution of modern strategy into the operational optimization necessary to deploy frictionless digital experiences, is for each of them to interact. Inherent to that frictionless, the cohesion, is the integration between each of the products, which thereby affords extensive amounts of interaction via one experience.