My goal as a creative is to help other's clarify their message and deliver that message in a clean format. But I wasn't reflecting that vibe with my own logo. Yikes. So I took a hard look at my goals for Laura Emily Illustration, and for my clients, and I merged them and landed here:
It's subtle, but that shape is an "e", a nod to my name. I LOVE this look. It's bold, it's modern, it reflects the simplicity that I wanted to convey. Best of all....it allows me to play! Like this:
Life is better with pizazz!